Tuesday, August 02, 2005

Branding, or how to get your name and logo known and out there

I am back. I did encounter a funny, or is that sad, story out of New York. Apparently, a New Yorker who fell off her skateboard has filed a lawsuit against Consolidated Edison, the utility company. Elizabeth Wallenburg, 27, tumbled last summer off her skateboard and fell onto a searing hot manhole cover that burned the company logo just above her buttocks and on her left arm. It looked like she was branded said her lawyer.

Is there a problem here? At 27, why is she riding a skateboard? Okay, I can live with that. But why not sue the fucking sun. It was the sun that heated the manhole cover. How is the fault of the manhole cover, and ConEd? I just do not see it. I mean, imagine the liability if the cover was not on and she fell down the hole. Now that is something that I hope the ConEd lawyers raise. What are they supposed to use to cover the fucking manhole, rubber covers? They would not get hot in the summer hot. They would not soften up and allow you people or things to fall through, right?

The madness has got to stop. In some ways, I am thinking that a 27 year old who skateboards and falls off on a manhole sort of deserves to wear a certain badge or mark of shame. I just never thought that mark would be the ConEd logo, but it works for me. Ciao!

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